One owner, four brand names, nearly ten years.
One owner, four brand names and nearly ten years: we built the first HNC Electric Africa website in 2017 and have worked on every brand since.
- Client
- Adeptly Africa and Aged Automation
- Years
- 2017 → now
- Market
- South Africa
- On the menu
- Website design, Web development, Branding, Print design
Overview
One business owner, four brand names and nearly ten years. We built the first HNC Electric Africa website in 2017 and have worked on every brand since: Adroitly Africa, its rebrand to Adeptly Africa, and Aged Automation.
The brief
Each stage asked for something different: a first website, then a full identity and marketing for a new name, then a modern rebuild, then a rebrand, and finally a large product catalogue that buyers can search.
What we did
- 2017, HNC Electric Africa: research, scoping, sitemap and look and feel; wireframes, build and content; Google submission, analytics and launch.
- 2017, Adroitly Africa: logo, email signature, visual identity guide and letterhead; a WordPress conversion and hosting migration; a newsletter and blog; Google Ads, SEO strategy and copywriting; Facebook management; a product render video.
- 2023: a rebuild of adroitlyafrica.com on Avada.
- 2024, rebrand to Adeptly Africa: new logos, an About banner, hardware and software category graphics and home-page graphics.
- 2024, Aged Automation identity: logos and icons, letterhead, a scope presentation, a trade advert and brochures.
- 2025: agedautomation.com, an Avada and WooCommerce catalogue site, submitted to Google for indexing in February 2025.
- 2026: Adeptly redesign mock-ups (home, mega menu, About and a software landing page) and an SEO set-up for agedautomation.com with a keyword list of more than 100 terms and competitor research.
Outcome
Both current sites are live: adeptlyafrica.com (“Automating Africa”), with the old Adroitly addresses redirecting to it, and agedautomation.com.
Then and now
- 2017: HNC Electric Africa website, then the Adroitly Africa identity and WordPress site.
- 2023: Avada rebuild.
- 2024: Adeptly Africa rebrand and the Aged Automation identity.
- 2025: agedautomation.com catalogue.
- 2026: Adeptly redesign under way.
Then and now
