What goes into it.
Social media marketing and management shaped around your audience, your brand voice and the conversations you want to be part of.
Social media strategy
Decide who you want to reach, what your channels should do and which platforms deserve your attention. I connect those choices to your wider marketing and the resources available.
Content planning and creation
Build a set of useful content themes and a workable publishing plan. Shape copy and creative direction around your brand voice, with formats and production requirements agreed before work starts.
Social media management
Give the agreed channels a consistent rhythm, with an approval process and clear publishing responsibilities. The scope sets out which accounts, content formats and scheduling work are included.
Review what resonates
Look beyond the number of posts published. Review available reach, engagement, website visits and enquiries against the purpose of the channel, then use those signals to improve the next plan.
From conversation to action.
Get to know the voice
Review your brand, audience and existing channels. Agree what you want people to understand and how the business should sound.
Plan and prepare
Choose themes and formats, prepare the agreed content and establish a manageable review and approval rhythm.
Publish and learn
Deliver the agreed publishing plan and review the response. Keep useful ideas, refine weaker ones and connect social activity to the rest of your marketing.
A few useful answers.
Which social platforms should my business use?
Choose platforms based on your audience, the content you can produce and the goal of your presence. We can review your existing accounts before adding another channel.
Will I approve content before it is published?
An approval process is agreed at the start, including who reviews content and how feedback is handled. Clear responsibilities help keep the publishing schedule manageable.
Is community management included?
Replies, moderation and customer-service escalation need specific responsibilities and response expectations. Community management is discussed separately so there is no assumption of continuous account monitoring.
Are social media advertising and influencer campaigns included?
Those require separate objectives, budgets, permissions and delivery arrangements. The first engagement can focus on strategy, content and organic social media management, with any additional activity agreed explicitly.