What goes into it.
AI SEO, covering generative engine optimisation (GEO) and answer engine optimisation (AEO), that brings your services, expertise and content into focus for people exploring answers through search engines and AI assistants.
A clear picture of your business
We review how your website describes your services and the evidence behind them. Consistent names, accurate details and specific explanations help remove ambiguity about what your business does.
Content that answers real questions
Useful service pages explain the problem, the approach and the practical details a customer needs. We organise content around those questions, with descriptive headings and relevant supporting information: the answer engine optimisation (AEO) part of the work.
Structure that supports discovery
Important information should be available as readable text, with clear links between related topics. The work includes reviewing crawlability, page organisation and whether any structured data accurately reflects visible content: the foundation of generative engine optimisation (GEO).
Evidence and observation
Agree relevant questions and record the sources, dates and conditions of observations. AI answers can vary, so a single mention is not a reliable measure of AI visibility. Available referral and enquiry data help add context.
From conversation to action.
Review the current picture
Look at your website, the questions customers ask and how consistently your offer is described. Identify content gaps and technical obstacles.
Strengthen the source material
Improve the agreed pages, clarify relationships between services and make supporting information easy to find. Keep every claim grounded in your actual business.
Observe and refine
Track agreed observations and available traffic signals, noting their limitations. Refine the content as customer questions and discovery experiences change.
A few useful answers.
What do AI SEO, GEO and AEO mean?
AI SEO is the work of being understood, cited and recommended in AI-assisted search. Generative engine optimisation (GEO) covers generated answers such as Google AI Overviews, AI Mode and ChatGPT; answer engine optimisation (AEO) covers direct answers to specific questions. We used to call this service AIO, short for AI for modern search; the work is the same.
Does AI SEO replace traditional SEO?
No. Crawlable pages, useful content and clear internal links still matter. Google says its existing SEO fundamentals also apply to AI Overviews and AI Mode. AI SEO builds on that foundation with a focus on clarity and AI-assisted discovery.
Can you guarantee that an AI assistant recommends my business?
No. Each platform controls its answers and source selection, and responses can change between questions and sessions. We focus on the improvements we can make to your content and the observations we can document.
Do I need a special AI file or markup?
Google does not require a special AI text file or special schema for its AI search features. Appropriate structured data should describe the content people can actually see. Recommendations depend on the platform and the problem being addressed.
How will progress be measured?
Start with agreed questions, documented observations and available referral or enquiry data. Google includes its AI search activity in overall Search Console Web reporting, so that report alone does not isolate AI performance. Measurement should make those limits clear.
For Google's own guidance, see AI features and your website.