One look across trailer, stall, packaging and website.
We built MC Churro's website and the brand around it, from the logo and a churros-man character to the trailer wrap, labels and event backdrop.
- Client
- MC Churro
- Years
- 2017 → 2018
- Market
- South Africa
- On the menu
- Website design, Branding, Illustration, Print design
Overview
MC Churro sells churros at markets and events. In 2017 The Brand Muffin built its website and created the whole brand around it, from the logo and a churros-man character to the trailer wrap, labels and event backdrop, along with food photography and short event videos.
The brief
The business needed a website that showed off its churros and took event bookings, and a brand that would carry across a trailer, a gazebo, bottles, posters and print.
What we did
- Website design, including the site structure, built around two calls to action: “Check out our churros” and “Book us for an event”.
- A logo, a churros-man character and a map-pin icon.
- A branded trailer wrap illustration and a 3 × 3 m gazebo backdrop.
- Water-bottle labels, business cards, a company profile, posters (including a Halloween poster) and advertising designs.
- Food photography.
- Four short videos, recorded and published on our YouTube channel on 6 September 2017: event footage, market atmosphere, churro piping, and a market-goer’s reaction (“It’s super awesome”).
Outcome
The website, brand pack and print work were delivered between May and November 2017, giving the business one consistent look across its trailer, stall, packaging and website. The four event videos were published in September 2017.
Then and now
- 2017: website, brand pack, photography and video.
- Today: mcchurro.co.za redirects to the business’s Facebook page. An archived copy of the site from 19 August 2019 survives on the Wayback Machine.
Then and now
