Eco Earth Bar
We created Eco Earth Bar's original brand in 2018, from its hand logo and labels to product photography, ran its Facebook marketing and built its first online shop.
- Client
- Eco Earth Bar
- Years
- 2018 → 2020
- Market
- South Africa
- On the menu
- Branding, Print design, Photography, Website design
Overview
Eco Earth Bar sells its own range of products. We created the original brand in 2018, including its hand logo, labels and product photography, ran its Facebook marketing, and built its first online shop in 2020.
The brief
The business needed an identity that would work on packaging and online, photography to sell the products, and an audience on Facebook, followed by a shop of its own.
What we did
- The original logo, built around a hand mark, with logo variants.
- Product labels and label variants.
- Business cards.
- Product photography (October 2018).
- Facebook ad campaigns and monthly page marketing.
- About March 2020: an online shop on WordPress with Divi and WooCommerce.
Outcome
The brand and photography were in use by late 2018, and work on the online shop began in March 2020. Its logo appeared in the partner strip on The Brand Muffin’s home page from December 2018.
Then and now
- 2018: original brand, hand logo, labels and photography.
- 2020: first online shop.